SALES SET TO OPEN IN SEPTEMBER FOR 44 CONDOS ATOP FIRST HOTEL TO OPEN IN HARLEM IN 40 YEARS

Apex Condominiums

MANHATTAN — Sales will open in September for 44 contemporary condominium residences atop the first hotel to open in Harlem in 40 years.

Names are currently being accepted for a Priority List entitling prospective buyers to be among the first purchasers of the Apex condominiums, located on the upper six floors of a new 12-story, 124-room Starwood Aloft Hotel at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street.  The hotel is expected to open its doors in September.

The studio-to-three-bedroom residences will sell from the mid-$300,000s to just over $1 million, according to the owner/developer, RCG Longview.  Initial occupancy is scheduled for this fall.

Those interested in joining the Priority List can do so by visiting the community’s website at www.apexcondominiums.com.

“With a limited number of homes and the opportunity to live above a boutique hotel, Apex offers a unique lifestyle experience that clearly distinguishes it from the marketplace,” notes Richard Gorsky, who leads the RCG Longview team.  “The residences enjoy a separate, private, secured entrance to the condominiums with a 24/7 attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for condo owners.  In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.”

The studio-to-three-bedroom residences offer from 476 to 1,767 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value, according to Adrienne Albert, CEO of The Marketing Directors, Inc., Apex’s Sales and Exclusive Marketing Agent.

“The finishes were chosen to be distinct and to appeal to the values of our target market,” notes Ms. Albert.  “There are dramatic floor-to-ceiling windows in many homes, wood flooring throughout and Bosch washer and dryers in every residence.  Kitchens are notable for custom two- tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.”

It was an easy decision to locate the new property in Harlem where strong demand drivers such as Columbia University, tourism, and burgeoning retail and commercial development abound, notes Mr. Gorsky.

“With no nationally branded hotel in the neighborhood, we recognized that there was a huge need for one which could also offer a quality residential component at reasonable price points,” Mr. Gorsky points out.  “Harlem is a resurgent community which has retained its timeless charm while embracing new development — particularly along the Frederick Douglass Boulevard corridor, which now provides all of the necessary amenities and services to appeal to residents, including great restaurants, coffee houses, markets, movie theaters and other retail.  Apex is one block from the 125th Street subway station, which offers direct express commuter service to 33rd Street.  And there are a wealth of fine restaurants and cultural, historic, entertainment and shopping venues nearby.”

Though quite contemporary, the character and design of the building blends in with surrounding streetscape.   The exterior brick is complementary to what is found in the neighborhood.  There are several varieties of window styles, and well placed setbacks create large terraces in select homes.

An onsite Apex condominium sales office and furnished model home are expected to open in September.  For more information and to place your name on the Priority List, visit the Apex website at www.apexcondominiums.com.

ABOUT RCG LONGVIEW

RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com).  Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions.  RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as Apex, as well as redevelopment and core investments in the residential, industrial, office and retail sectors.  RCG Longview is an owner, developer, and lender.  The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.

RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ.  They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

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