Posts Tagged With: apex condos in harlem

Sponsor Reduces Common Charges at Apex Condominium in Harlem

New Program Lowers Average Monthly Charge On a 1-Bedroom Home to Approximately $572

The Sponsor of APEX Condominium has significantly lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a creative buy-down program, the average estimated monthly charge for a one-bedroom home is now just approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

“One of the most distinguishing attributes of APEX is the high level of amenities and services offered here, including an attended lobby which is unique to the area, an expansive rooftop terrace offering dramatic panoramic views, an on-site gym and on-site parking,” notes Richard Gorsky who leads the RCG Longview team.

“We were intent on maintaining that lifestyle offering while reducing the estimated monthly costs for our buyers. By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re successfully attracting buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.

The distinctive building’s studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer approximately 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value. Found throughout the homes are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglas Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

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First Time Home Buyer Financing Night

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Common Charges now 50% lower at Apex Condominiums

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The Real Deal: NYC Sellers Boosting Residential Asking Prices

Adrienne Albert and the Aloft Hotel, which houses the Apex condos

After months of rapidly dropping prices in Manhattan’s residential market, more brokers say they’re seeing seeing stabilization across all types of housing stock, according to Crain’s. The rebound has been so pronounced that some brokers, like Marketing Directors CEO Adrienne Albert, are even raising prices on new development units. Albert, who recently boosted prices by 3 percent to 5 percent at the 44-unit Apex condominium in Harlem, said she’s one of many who are feeling more bullish. “There is pent-up demand, more buyers are out, and there seems to be quite an appetite,” Albert said. “The market is now slowly but surely becoming a seller’s market.” [Crain’s]

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Harlem Bespoke: DWELL: Catching Up with Apex Condominiums

Apex Condos in Harlem

Photo Courtesy of Harlem Bespoke


The Harlem Bespoke recently featured Harlem’s Apex Condominiums in their blog. Here’s the post:

The Apex condos above the Aloft hotel debuted at the end of last summer on FDB/8th Avenue and a recent press release announced that the new construction at 124th Street has 20% of the units accounted for. A quick check on Streeteasy shows that there are a total of 8 apartment in contract and 13 units active: Original reports confirm a total of 44 condos up for sale altogether but some of them apparently are not ready for the market since the listings are not available. Studio to 3-bedroom residences are priced in the mid $300K range to just over 1 million, consist of 476 to 1,809 square foot of space and maintenance fees look to be from the $700 range to over $2,000 per month. Location wise, this area around South Harlem has a lot of amenities and the express A train is just a block away. More details at: www.ApexCondominiums.com

See the full Harlem Bespoke post here.

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Brokers Weekly: Buyers Checking Out New Condo-Hotel

By Roslyn Lo
Brokers Weekly

Situated in the heart of Harlem, the new Apex Condominiums offer the best of both worlds: An avant-garde building in the midst of a neighborhood lush with history.

The building complex is the site of the first hotel-condominium community in Harlem since 1967. Quickly becoming a popular hub for tourists and residents alike, the 12-story building is a swanky new destination on the corner of Frederick Douglass Boulevard and 124th street.

With 44 newly built condominiums starting from the sixth floor, the units range from 476 s/f studios; 660 s/f one-bedroom; 1,206 s/f two-bedroom and 1,699 s/f three-bedroom residences. Prices start from $335,000; $440,000; $645,000 and $1.04 million, respectively.

The condominiums sit atop Aloft, a trendy, ultra-chic boutique hotel, aimed at attracting the young demographic. The hotel-condo complex was constructed as part of a new project to restore and modernize Harlem. The development of close-by fine dining establishments and retail is also in the works, aiming to boost the area’s economy.

Besides its modern appeal, Apex Condominiums is at the site of many historical American places, such as the famed Apollo Theater, only blocks away. Central Park, Columbia University and New York Transit are accessible.

The condos are near the subway station, which is only two stops away from mid-town. With the Ivy League school Columbia University nearby, the complex has a contract with the learning institution to accommodate visiting guests.

The modern condominiums are equipped with state-of-the-art furnishings. The units feature 8.5 to 10.5-foot ceilings, polished Nordic hardwood floors and dual-pane windows, which allow for maximum sunlight exposure.

The European-style kitchens come equipped with KitchenAid appliances, including a seamlessly integrated wall
oven, Bosch washer-dryer, bottom-freezer refrigerator, stainless steel sink and built-in microwaves.

The bathrooms feature Italian tiles and marble, and fixtures including drop down vanities, a Zuma soaking tub and frameless shower stalls. The hallways were designed extra wide, spanning four feet in width, with windows lining the corridor to allow southern exposure lighting.

Apex Condominium boasts a wide array of amenities, including resident access to hotel features such as Aloft’s bar and mini convenience store, a fitness center and doorman.

The WXYZ bar is a special destination for Harlem residents. An ultra-chic lounge, it is a popular local place to enjoy lively music with cocktails.

Residents are also given exclusive rooftop access with a sight of Manhattan’s skyline. From the panoramic view, residents are able to see famed New York landmarks such as the Chrysler building and Central Park. The dual-rooftop deck will be decorated and fully furnished so residents can enjoy the city vistas in comfort. Select three-bedroom units have balcony access as well, for a more personalized view.

The condominium-hotel hybrid has two separate street entrances for guests and residents, with two sets of elevators. Parking and storage are also available for an additional fee, and are optional features for driving commuters.

RCG Longview developed the Apex Condominiums, with the Marketing Directors, Inc. as the exclusive agents. Since Apex’s late 2010 opening, 20% of the condominiums have already been sold. The recent trend shows that families are set on finding comfortable living space in Manhattan.

As the three-bedroom units are being occupied swiftly, it is proof that the modern condominiums not only attract young sin-
gles. The client demographic so far trends towards 30-40 year old professionals, who Marty Brady of The Marketing Directors said were coming from all over the city.

“They’re from everywhere,” Brady said. “Manhattan, Jersey, Brooklyn and Queens.” The location makes it convenient to commute to anywhere in Manhattan, or even Connecticut and New Jersey,

Brady expressed his enthusiasm for the new venture and its price points. “The Apex condominiums are as unbelievable in value as you can get, nothing like anything else you can find in Manhattan,” he said. “The hotel hasn’t even opened yet, but our condominium sales are tremendous.”

With a combination of the old and the new, Harlem is seeing a spirited revival. Apex Condominiums is a bold new venture that embraces the neighborhood’s changes, offering an edgy and comfortable living space to complement Harlem’s rich history.

See the full Brokers Weekly clip: Brokers Weekly – Buyers Checking Out New Condo-Hotel – 3.16.11

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Apex Condominiums in Historic Harlem Now 20% Sold as Public Responds to Unique Buying Opportunity

The renaissance of Harlem’s Frederick Douglas Boulevard corridor is on full display at Apex Condominiums where 20% of the new residences have already been sold, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The building’s 44 contemporary condominium homes are situated on the top six floors of the new 12-story, 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.

While the hotel’s stylish rooms, dynamic re:mix lounge and energetic w xyz bar have quickly made Aloft Harlem the area’s hottest new destination, the condominium residences are claiming their share of the spotlight as well as astute homebuyers are taking advantage of the unique opportunity to live in a striking new residence atop a world-class boutique hotel at a reasonable price point.

“Apex Condominiums fills an important gap in the area by offering new, well-appointed residences in the heart of this well-located and bustling neighborhood at prices that appeal to a wide range of buyers,” notes Richard Gorsky who leads the RCG Longview team. “Buyers from Queens to Brooklyn to upper Manhattan are responding to the opportunity to purchase larger homes with upscale finishes at a more competitive price.”

Apex Condominiums’ studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value, according to Adrienne Albert, CEO of The Marketing Directors, Inc.

“The finishes were chosen to be distinct and to appeal to the values of our target market,” notes Ms. Albert. “There are dramatic floor-to-ceiling windows in many homes, wood flooring throughout and Bosch washer and dryers in every residence.

Kitchens are notable for their custom two- tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.”

Both the Aloft hotel and Apex Condominiums are benefitting from the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, tourism industry, and many retail services.

“Harlem is a resurgent community which has retained its timeless charm while embracing new development — particularly along the Frederick Douglass Boulevard corridor, which now provides all of the necessary amenities and services to appeal to Apex residents, including great restaurants, coffee houses, markets, movie theaters and other retail,” Mr. Gorsky points out. “Apex is one block from the 125th Street subway station, which offers direct express commuter service to 33rd Street. And there are a wealth of fine restaurants and cultural, historic, entertainment and shopping venues nearby.”

An onsite Apex condominium sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the Apex website at www.apexcondominiums.com.

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Headed Uptown for a Harlem Renaissance

Interior view of the museum - (Photo courtesy of Mustafah Abdulaziz for The Wall Street Journal)

Culture City
March 7th, 2011
By Pia Catton
Wall Street Journal

Sometimes the weather just gets in the way. In January, this column was devoted to experiencing the arts in unfamiliar ways as an effort to curtail procrastination: trying out new (to me) venues, neighborhoods and formats. After visits to the Queens Museum of Art and the Central Park Marionette Theater, followed by watching opera in HD and ballet on iTunes, I scheduled a visit to the Studio Museum of Harlem.

When the appointed day arrived, however, so did a major snowfall, forcing the museum to close for the day. But just like the Carnegie Hall concerts that were postponed last year because of that pesky Icelandic volcano, it’s only a matter of rescheduling.

So on a considerably less snowy day, I took the subway uptown for a whirlwind tour of arts and healthful food. My guide for the afternoon was actor Daniel Beaty, the 35-year-old writer and performer of the one-man show “Through the Night,” in which he plays multiple characters to dramatize the stories of black men in America.

A longtime Harlem resident, Mr. Beaty is closely connected to the neighborhood’s arts institutions. He’s also a supporter of its small businesses that cater to the health-conscious, one of which loosely inspired a story line in “Through the Night,” which is currently playing at Times Square’s Westside Theater.

One of the characters in Mr. Beaty’s show is a middle-aged father on a mission to keep his health-food shop open. So for our first stop, we met at Watkins Health Foods (66 W. 116th St.), a juice bar that also sells all manner of food and vitamins. Though the real-life store does brisk business (and Mr. Beaty’s character bears no real connection to the owner), Mr. Beaty was inspired by the setting after stopping in each day for a power drink of green vegetables, ginger and lemon.

Daniel Beaty and Lauren Haynes on a recent tour of the Studio Museum of Harlem, where Ms. Haynes serves as assistant curator.
.”I used to get one of these every day after working out,” he said as he ordered one for me. “I’m going to have a large, but you might want small.” (I finished it—and the energy boost was no joke.)

Our next stop was for lunch at another of Mr. Beaty’s regular healthy haunts: Food for Life Supreme (108 W. 116th St.), where they craft everything from the delicious Cuban-style salmon sandwiches to the colorful tables.

After lunch it was on to the Studio Museum of Harlem, where our visit took on a six-degrees-of-separation element. Mr. Beaty’s production boasts a high-profile group of “artistic ambassadors” whom he and producer Daryl Roth brought onboard to ensure the play attracted a broad and diverse audience. Among them: Thelma Golden, the director and chief curator of the Studio Museum of Harlem.

Ms. Golden has been at the helm of this 43-year-old museum since 2005, and she has balanced the institution’s longstanding mission—presenting and preserving artists of African descent—with new approaches to building the audience.

Last summer, Ms. Golden extended the museum’s evening hours to 8 p.m. from Thursday to Sunday—and turned Wednesday into a day for school tours and private events rather than the public. They may sound like small administrative changes, but they’ve had a major impact. “We used to not have a late-evening opening time, and that really cut us off from our audience,” she said. “There were lots of people in the neighborhood, and the museum would be closed.”

With the later time, the museum can catch people before they head to performing arts or dinner. “It was an acknowledgment of all the different reasons people come uptown,” Ms. Golden said.

Mr. Beaty in his one-man show 'Through the Night,' at the Westside Theater. (Photo courtesy of the Wall Street Journal)

Assistant Curator Lauren Haynes led us on a tour through exhibits of work by Mark Bradford, Lynette Yiadom-Boakye and Dawoud Bey. And before we left, Mr. Beaty and I both availed ourselves of a great freebie: Harlem Postcards. “We ask artists to take a picture, and we print it as a postcard,” said Ms. Golden. “Our hope is that visitors from near and far leave with something that represents not only the museum but the neighborhood.”

From the museum, it was a short walk to the Dwyer Cultural Center (258 Saint Nicholas Ave.), a performance, exhibition and rehearsal space where Mr. Beaty has performed and pops in to catch other artists. He also has a deeper artistic connection to the facility: Dwyer’s co-director, Voza Rivers, is also the executive director of the Lenox Avenue-based New Heritage Theatre Group, which originally produced Mr. Beaty’s “Through the Night” with the Riverside Theatre and Wall Tall Girl productions.

In the gleaming multi-purpose rooms, one group was rehearsing a play and another was just arriving for a hip-hop show. A text and photography exhibition celebrating gospel and churches in Harlem lined one of the walls.

The Dwyer Center is mere steps from the Aloft Harlem Hotel, the Nectar Wine Bar and the restaurant Chocolate, where Mr. Beatty and I reflected on our day over a glass of bubbly. In a short few blocks, we had connected with visual and performing-arts venues, but there was too much to pack into one day. Next time: the Apollo.

Write to Pia Catton at Pia.Catton@wsj.com

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NY Daily News: Alive and Kicking

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Inside the Newly Opened Aloft Harlem


The Aloft Hotel in Harlem has been open and welcoming guests now for just over a month, but last Friday they held the official grand opening when the politicians and corporate people put on their shiniest ties and mug for the cameras. The guest star was Congressman Charles Rangel, who actually once worked as a desk clerk in the Hotel Theresa, a former hospitality and historical icon in Harlem that closed at the end of the 1960s.

Read more from Hotel Chatter.

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