Aloft Hotel
By Kavitha Surana
Columbia Spectator
Harlem was long overdue for a new hotel—there had not been a major hotel opening in the area since Hotel Theresa closed its doors in 1967. Aloft Hotel (2296 Frederick Douglas Blvd., between 123rd and 124th streets), which opened early this February, is poised to fill this void with style.
From the moment guests enter and approach the circular check-in desk, it is clear that Aloft is not an average hotel. “We have a completely different lingo at Aloft,” Director of Sales and Marketing Aleksandra Truglio said. The lobby is known as the “re:mix,” housekeeping is called “re:fresh,” and the 24-hour fitness center is titled “re:charge.” The lobby opens up into the wxyz lounge, a funky neon bar where guests can “re:fuel” on cocktails and snacks.
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