Posts Tagged With: harlem hotels

Apex Offering Plan Declared Effective; First Closings Underway

New Luxury Harlem Condominium Hits 40% Sold Mark

APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold — more than twice the required percentage.

Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district.

“Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Longview team.

“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Contributing to the sales success at APEX is a newly-streamlined budget and creative buy-down program which has significantly lowered the monthly common charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.

Also resonating with buyers is an impressive amenity offering which includes a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

APEX is clearly striking a chord with buyers throughout New York City who are responding to its well thought-out designs, upscale finishes and appointments, high level of amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “It’s exciting to reach the point where buyers are now moving in and enjoying all that this outstanding property has to offer.”

APEX features studio-to-three-bedroom residences priced from $340,000 to just over $1 million. The well-appointed residential floor plans offer approximately 476 to 1,810 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value.

There are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglass Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

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Apex Condominiums Unveils New Summer Amenity

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Brokers Weekly: The Common Touch in Harlem

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

The average estimated monthly charge for a one-bednoom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re success fully attracting buyers from throughout New York City who appreciate the property’s well thought-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” said Adrienne Albert, CEO of The Marketing Directors, Inc.

“The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel,

Residences are priced from the mid-$300,000’s to just over $1 million.

See the full clip here: Brokers Weekly – The Common Touch in Harlem – 6.15.11

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3 New Model Homes Installed at Apex!

A Limited Collection of Studio to 3 Bedroom Contemporary Condos:

*From $340,000 to over $1 Million
*Attended Lobby
*Parking
*Residents Only Rooftop
*Terrace
*Fitness Center

3% Broker Commission

Sales Center located at 2300 Frederick Douglass Blvd. NY, NY 10027
Call: (646)374-3900
Visit: www.apexcondominiums.com

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Common Charges Cut at APEX

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a buy-down program, the average estimated monthly charge for a one-bedroom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors. Inc., the property’s exclusive sales and marketing agent.

Noting that the building has an at-tended lobby, rooftop said, “By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Recent contracts have pushed the 44-home building to the 30% sold mark. Located at 2300 Frederick Douglass Boulevard, APEX features 44 condo on the top six floors of the new 12-story building which includes a 124-room Aloft hotel. Prices range from the mid-$300,000’s to just over $1 million.

See the full clip: Brokers Weekly – Apex

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Sponsor Reduces Common Charges at Apex Condominium in Harlem

New Program Lowers Average Monthly Charge On a 1-Bedroom Home to Approximately $572

The Sponsor of APEX Condominium has significantly lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a creative buy-down program, the average estimated monthly charge for a one-bedroom home is now just approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

“One of the most distinguishing attributes of APEX is the high level of amenities and services offered here, including an attended lobby which is unique to the area, an expansive rooftop terrace offering dramatic panoramic views, an on-site gym and on-site parking,” notes Richard Gorsky who leads the RCG Longview team.

“We were intent on maintaining that lifestyle offering while reducing the estimated monthly costs for our buyers. By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re successfully attracting buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.

The distinctive building’s studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer approximately 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value. Found throughout the homes are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglas Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

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First Time Home Buyer Financing Night

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Harlem Businesswoman an Artist At Heart

Aloft General Manager Daniel Fevre and Barbara Askins, president and CEO of the 125th Street Business Improvement District, in front of her works on display at the hotel. (Photo courtesy of DNAinfo)


By Jeff Mays
DNAinfo Reporter/Producer

Barbara Askins, president and CEO of the 125th Street Business Improvement District, was meeting in her office with the General Manager of Aloft, Harlem’s first new hotel in 40 years, when the hotelier spotted one of Askins’ abstract paintings that had just returned from the frame shop.

General Manager Daniel Fevre had been looking for an artist to kick off a series of exhibits by Harlem artists in a dedicated art space in the hotel’s lobby and decided instantly that Askins’ abstract painting, “Love of Light” would fit the bill.

“He said: ‘I have an idea. Let’s open the hotel with Barbara’s artwork’ and I said: ‘Oh my God,'” Askins recalled.

“I wanted to showcase artists of Harlem because there is so much culture and so much art here,” Fevre said. “Barbara’s work is incredible. The colors are amazing.”

Not many of Askins’ colleagues know about her work as a painter. Most just thought of her as the hard-working head of the BID whose main focus was the marketing and branding of 125th Street, Harlem’s most famous thoroughfare, she said.

“People that I work with have been amazed. They ask why I didn’t tell them,” Askins said.

In fact, Askins has a degree in fine arts with a concentration in fashion and only a minor in business. Askins refers to her apartment as an “art studio with a bed.”

Over the last few years, Askins has completed more than 40 paintings, but she hesitated to put her work on display, delaying her response to Fevre about whether she’d participate in his exhibit until just before the hotel’s opening, when he demanded an answer.

After sitting down with some of her work, Askins noticed a theme and put together “Choices” — which is currently on display in the hotel’s lobby for another several weeks.

“I had a fear of the art because I didn’t think I was good enough,” Askins said. “The last thing you need is negativity when you are trying to create.”

The paintings, which Askins describes as abstract, spiritual works, feature the use of texture and rich color. With names such as “God Is,” “Sacred Sun,” “Love of Light” and “Perfect Peace,” Askins says her paintings focus on the paths people travel in their lives and the things they discover about themselves and life along the journey. The show is dedicated to her mother who encouraged her to continue painting before she passed away three years ago.

Askins sometimes sits at the bar at Aloft and watches how people interact with the work before she goes over and introduces herself as the artist.

“It’s so interesting to see which works people are attracted to. They’ll look around and they often keep coming back to one piece that’s about what’s going on in their lives at the time,” said Askins.

Askins said her ultimate goal is to become well known as an artist before she retires. She doesn’t want to give up her day job because she enjoys the challenge of improving 125th Street.

“The art is not paying for my living so I get to create how I feel. If I’m painting I’m happy or if I’m working with the BID I’m happy,” Askins said.

Fevre said his goal is to exhibit three to four different Harlem artists per year in the space. Requests to exhibit in the space have been flooding in since Askins’ exhibit launched. Aloft is partnering with the Harlem Arts Alliance to help choose which work to exhibit.

“I’m glad my work has been received well and I hope i set the bar high,” Askins said, with a nod to her artist side.

“But I want someone to come and outdo what I’ve done because this is good for the community and good for 125th Street,” she said, with her CEO hat firmly in place.

Read the article in DNAinfo.

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Common Charges now 50% lower at Apex Condominiums

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The Real Deal: NYC Sellers Boosting Residential Asking Prices

Adrienne Albert and the Aloft Hotel, which houses the Apex condos

After months of rapidly dropping prices in Manhattan’s residential market, more brokers say they’re seeing seeing stabilization across all types of housing stock, according to Crain’s. The rebound has been so pronounced that some brokers, like Marketing Directors CEO Adrienne Albert, are even raising prices on new development units. Albert, who recently boosted prices by 3 percent to 5 percent at the 44-unit Apex condominium in Harlem, said she’s one of many who are feeling more bullish. “There is pent-up demand, more buyers are out, and there seems to be quite an appetite,” Albert said. “The market is now slowly but surely becoming a seller’s market.” [Crain’s]

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