Posts Tagged With: harlem luxury condos

It’s a boom with a view

Buyers have returned, bidding wars are raging, and competition is fierce to nab the perfect NYC pad


Late last month, the sales team at 422 W. 20th St., the Brodsky Organization’s new condo building, arrived early to set up for its first open house.

It was Saturday morning at about 8 a.m., and the Corcoran Sunshine Marketing brokers had sunny expectations for this 37-unit building, with units ranging from $670,000 one-bedrooms up to $2.095 million three-bedrooms.

It turns out their best expectations might have been too low. Prospective buyers were lined up outside. By the time they opened their doors at 11:30, 80 people were waiting. More than 700 people came through over the weekend. As of last week, 75 percent of the building was in contract.

Do our eyes deceive us, or is the market strong again?


The Apex Condominiums had a great two-bedroom layout.

The Apex Condominiums had a great two-bedroom layout.

Guy Soreq, a buyer from Tel Aviv who is starting the MBA program at Columbia in the fall, had never set foot in New York City before he began searching for an apartment in Harlem.

But he did enough homework to make his future professors proud.

“I wanted to maintain walking distance from Columbia, so I started to go over the works and did an Excel sheet that calculated the ups and downs [of nearby properties],” Soreq says.

He put size, proximity, taxes and monthly service fees into his spreadsheet and ranked each category with a point system: “It was less a gut feeling, more of a numbers thing.”

Two days after coming to New York to look at the properties that made the cut, Soreq purchased a one-bedroom for approximately $500,000 at the Apex condo building with broker Khadeejah Johnson of the Marketing Directors.

Foreign buyers — like Soreq — are one of the major drivers of the market. CONTINUE READING >>>

Categories: Real Estate | Tags: , , , , | Leave a comment




 Style, energy and a dynamic living experience, all at an exceptional value, come together at APEX Condominium. Located in the heart of Harlem at 2300 Frederick Douglass Boulevard and 124th Street, the new luxury condominium has quickly become the area’s hottest residential destination with an impressive 50% of its limited collection of 44 contemporary homes sold.

Many of the buyers are former renters who took advantage of the opportunity to own at APEX for approximately $1,908 per month – often less than what they were paying for in rent.

Situated atop the boutique Aloft hotel, APEX is proving to be the perfect complement to its vibrant neighborhood’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers convenient service to 33rd Street.

Urban-influenced, modern designs with stylish finishes and appointments create exceptional studio-to-three-bedroom floor plans offering 476 to 1,810 square feet at prices ranging from $370,000 to just over $1 million.

The unique APEX lifestyle is further enhanced through its exciting amenity offering, including a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a landscaped rooftop terrace boasting panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at

The Marketing Directors, Inc. is the property’s exclusive sales and marketing agent

Categories: Real Estate | Tags: , , , , | Leave a comment

Blog at

%d bloggers like this: