Posts Tagged With: The Marketing Directors Inc

It’s a boom with a view

Buyers have returned, bidding wars are raging, and competition is fierce to nab the perfect NYC pad

By MAX GROSS/ New York POST

Late last month, the sales team at 422 W. 20th St., the Brodsky Organization’s new condo building, arrived early to set up for its first open house.

It was Saturday morning at about 8 a.m., and the Corcoran Sunshine Marketing brokers had sunny expectations for this 37-unit building, with units ranging from $670,000 one-bedrooms up to $2.095 million three-bedrooms.

It turns out their best expectations might have been too low. Prospective buyers were lined up outside. By the time they opened their doors at 11:30, 80 people were waiting. More than 700 people came through over the weekend. As of last week, 75 percent of the building was in contract.

Do our eyes deceive us, or is the market strong again?

{SNIP}

The Apex Condominiums had a great two-bedroom layout.

The Apex Condominiums had a great two-bedroom layout.

Guy Soreq, a buyer from Tel Aviv who is starting the MBA program at Columbia in the fall, had never set foot in New York City before he began searching for an apartment in Harlem.

But he did enough homework to make his future professors proud.

“I wanted to maintain walking distance from Columbia, so I started to go over the works and did an Excel sheet that calculated the ups and downs [of nearby properties],” Soreq says.

He put size, proximity, taxes and monthly service fees into his spreadsheet and ranked each category with a point system: “It was less a gut feeling, more of a numbers thing.”

Two days after coming to New York to look at the properties that made the cut, Soreq purchased a one-bedroom for approximately $500,000 at the Apex condo building with broker Khadeejah Johnson of the Marketing Directors.

Foreign buyers — like Soreq — are one of the major drivers of the market. CONTINUE READING >>>

Advertisements
Categories: Real Estate | Tags: , , , , | Leave a comment

Apex Condos Hit 70 Percent

By SARA POLSKY/Curbed.com

 HARLEM—New numbers outta Harlem’s Apex Condos: the building is officially 70 percent sold, with close to 30 closings done. StreetEasy shows pricing changes on those closings ranging from 10.7 percent off the asking price to 7.7 percent above the asking price. There are three units listed in contract on StreetEasy and nine remaining active listings, ranging in price from $365,000 to $895,000. The building’s been on the market for a while, but hey, slow and steady wins the race. [CurbedWire Inbox]

Categories: Community, Real Estate | Tags: , , , , , | Leave a comment

Apex Will Be Featured on HGTV’s “Selling NY” This Thursday!

Categories: Community, Events & Activities, Real Estate | Tags: , , , , , | Leave a comment

HARLEM’S APEX SURGES TO 50% SOLD

via METRO

NEARLY 20 CLOSINGS COMPLETED AT NEW LUXURY CONDOMINIUM

 Style, energy and a dynamic living experience, all at an exceptional value, come together at APEX Condominium. Located in the heart of Harlem at 2300 Frederick Douglass Boulevard and 124th Street, the new luxury condominium has quickly become the area’s hottest residential destination with an impressive 50% of its limited collection of 44 contemporary homes sold.

Many of the buyers are former renters who took advantage of the opportunity to own at APEX for approximately $1,908 per month – often less than what they were paying for in rent.

Situated atop the boutique Aloft hotel, APEX is proving to be the perfect complement to its vibrant neighborhood’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers convenient service to 33rd Street.

Urban-influenced, modern designs with stylish finishes and appointments create exceptional studio-to-three-bedroom floor plans offering 476 to 1,810 square feet at prices ranging from $370,000 to just over $1 million.

The unique APEX lifestyle is further enhanced through its exciting amenity offering, including a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a landscaped rooftop terrace boasting panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com

The Marketing Directors, Inc. is the property’s exclusive sales and marketing agent www.themarketingdirectorsinc.com

Categories: Real Estate | Tags: , , , , | Leave a comment

Apex Offering Plan Declared Effective; First Closings Underway

New Luxury Harlem Condominium Hits 40% Sold Mark

APEX Condominium’s offering plan has been declared effective and the new luxury building in Harlem is already 40% sold — more than twice the required percentage.

Closings are underway and the first residents have moved into their new homes, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

The fast-selling building is located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, in this burgeoning residential, retail and entertainment district.

“Surpassing another important sales milestone and being able to welcome our initial buyers into their homes is extremely gratifying. We can now offer prospective buyers the ability to move quickly from purchase to occupancy in our limited number of remaining residences,” notes Richard Gorsky, who leads the RCG Longview team.

“We’re confident the impressive sales velocity we’ve achieved to date will now intensify thanks to this latest accomplishment.”

Contributing to the sales success at APEX is a newly-streamlined budget and creative buy-down program which has significantly lowered the monthly common charges at the building. Under the new program, the average estimated monthly common charge for a one-bedroom home is approximately $572.

Also resonating with buyers is an impressive amenity offering which includes a private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, homeowners enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

APEX is clearly striking a chord with buyers throughout New York City who are responding to its well thought-out designs, upscale finishes and appointments, high level of amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “It’s exciting to reach the point where buyers are now moving in and enjoying all that this outstanding property has to offer.”

APEX features studio-to-three-bedroom residences priced from $340,000 to just over $1 million. The well-appointed residential floor plans offer approximately 476 to 1,810 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value.

There are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglass Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model homes are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

Categories: Real Estate | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Apex Condominiums Unveils New Summer Amenity

Categories: Community | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brokers Weekly: The Common Touch in Harlem

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

The average estimated monthly charge for a one-bednoom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re success fully attracting buyers from throughout New York City who appreciate the property’s well thought-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” said Adrienne Albert, CEO of The Marketing Directors, Inc.

“The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel,

Residences are priced from the mid-$300,000’s to just over $1 million.

See the full clip here: Brokers Weekly – The Common Touch in Harlem – 6.15.11

Categories: Real Estate | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

3 New Model Homes Installed at Apex!

A Limited Collection of Studio to 3 Bedroom Contemporary Condos:

*From $340,000 to over $1 Million
*Attended Lobby
*Parking
*Residents Only Rooftop
*Terrace
*Fitness Center

3% Broker Commission

Sales Center located at 2300 Frederick Douglass Blvd. NY, NY 10027
Call: (646)374-3900
Visit: www.apexcondominiums.com

Categories: Real Estate | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Common Charges Cut at APEX

The Sponsor of APEX Condominium has lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a buy-down program, the average estimated monthly charge for a one-bedroom home is now approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors. Inc., the property’s exclusive sales and marketing agent.

Noting that the building has an at-tended lobby, rooftop said, “By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Recent contracts have pushed the 44-home building to the 30% sold mark. Located at 2300 Frederick Douglass Boulevard, APEX features 44 condo on the top six floors of the new 12-story building which includes a 124-room Aloft hotel. Prices range from the mid-$300,000’s to just over $1 million.

See the full clip: Brokers Weekly – Apex

Categories: Real Estate | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Sponsor Reduces Common Charges at Apex Condominium in Harlem

New Program Lowers Average Monthly Charge On a 1-Bedroom Home to Approximately $572

The Sponsor of APEX Condominium has significantly lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a creative buy-down program, the average estimated monthly charge for a one-bedroom home is now just approximately $572.00, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.

“One of the most distinguishing attributes of APEX is the high level of amenities and services offered here, including an attended lobby which is unique to the area, an expansive rooftop terrace offering dramatic panoramic views, an on-site gym and on-site parking,” notes Richard Gorsky who leads the RCG Longview team.

“We were intent on maintaining that lifestyle offering while reducing the estimated monthly costs for our buyers. By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark.

“There’s tremendous public acceptance of APEX and we’re successfully attracting buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc. “The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.

The distinctive building’s studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer approximately 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value. Found throughout the homes are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence. Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglas Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail. APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.

An onsite sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at www.apexcondominiums.com.

Categories: Real Estate | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Create a free website or blog at WordPress.com.

%d bloggers like this: